Final Year Uni Project | 10 weeks | 2026
Collaboration with Industry partner Transport for London
A youth run, social enterprise cinema, housed in a decommissioned Piccadilly line carriage. Developed through co-design with local youth groups Projector Collective provides youth with paid work and transferable skills. For audiences it reimagines cinema’s golden age: guests purchase physical tickets and are guided to seats upholstered in reclaimed moquette fabric. Uniformed staff introduce films, announce intervals and serve food from usherette trays. Projector Collective screens films connected to the Underground, alongside youth made film debuts giving emerging filmmakers a platform to showcase work.
Visualisation of cinema space: Central cluster single seats
Visualisation of cinema space: Side cluster love seats
Visualisation of cinema space
Visualisation of cinema space
CAD Visualisation of cinema space | Walkthrough animation
Projector Collective guest experience
For audiences this is more than a screening, It’s an experience that is undeniably London for tourists and locals alike. The experience is a reimagining of cinema’s golden age, blended with the rituals of tube travel. Through research I became interested in the cinema going rituals that have largely disappeared from contemporary multiplex experiences, such as bringing back the announcement of films, the interval, and formal usherette service. At Projector Collective guests step aboard a softly lit carriage, purchase physical souvenir tickets which are stamped by staff before being guided to velvet seats upholstered in reclaimed moquette fabric. Uniformed staff announce the films, introduce the intervals and serve food down the aisle from vintage usherette trays. The menu, pies, bangers and mash and popcorn draws from underground history, inspired by the 1940s Blitz Tube Refreshment Special, the only time food has ever been served on the underground.
What Who Why When Where How
What does working at Projector Collective provide youth?
Projector Collective youth benefits: Emotional & Functional
What roles and responsibilities will youth carry out?
What skills would youth build as part of this concept?
How does Projector Collective support London's NEET youth
What does working at Projector Collective provide youth? | Projector Collective youth benefits: Emotional & Functional | What roles and responsibilities will youth carry out? | What skills would youth build as part of this concept?
Projector Collective stakeholders
Everyman Cinema's Collaboration
Why is Everyman a suitable partner? | How this lends to Everyman's strategic positioning- Creating 3 distinct ‘personalities’ for Everyman, strengthening their public identity and cultural role within London.
TFL’s Collaboration
What TfL can offer Projector Collective? | How this lends to TfL's strategic positioning- Creating 3 distinct ‘personalities’ for TfL, strengthening their public identity and cultural role within London.
Project collective delivers value on three levels.
Firstly, it supports NEET youth by providing paid work experience they can put on a cv.
Secondly, it offers audiences an affordable and immersive cinema experience that is undeniably London.
Thirdly, it creates opportunities for emerging filmmakers.
The cinema would operate as an apprenticeship-style programme, with Everyman employees delivering training workshops covering customer service, and AV setup. Over a six-to-twelve-month period, young people would gain the confidence and experience needed to progress into further employment or education, while new participants are recruited through the King's Cross Brunswick Neighbourhood Association
Films are carefully selected for their connection to the underground itself, grounding the experience in London’s cultural fabric.
I worked closely with filmmaker Krash Williams to establish a submission process for youth-made films.
We decided films should be max 45, min be completed works and have world premium status meaning they have never been publicly shown before outside an educational context. Submission will cost £25 to ensure seriousness and maintain a high quality of submitted material, but this cost remains low enough to not act as a barrier to entry. Applicants are strongly encouraged to submit a trailer or teaser to Instagram and tag the projector collective account to drive traffic to the site, boost engagement and create hype.
Submitted films will be reviewed and selected by youth running the business with the guidance of Everyman employees who are film enthusiasts.
Selected films will be screened as part of a dedicated monthly programme, giving young filmmakers an opportunity to showcase their work to a public audience, receive feedback and network
Business Model Canvas
Working out the cost for guests visiting Projector Collective - Aim is to be affordable compared to other event cinema experiences such as Taste Film, Adventure cinema and Rooftop film club
Ideating ways to push the 'immersive' experience
How could I use the train carriages to construct a cinema?
Where could I place the screen?
Initial ideation
How to configure the train carriages | Where to place the cinema screen
A key insight emerged during the development stage was that simply placing a cinema screen inside a tube carriage would not be enough to create a memorable immersive experience.
Finalising the floor plan
Initially, I envisioned Projector Collective as a traditional single-screen cinema. However, after producing CAD models and testing sightlines from different seating positions, I discovered that the length of the carriage meant guests sitting towards the rear would struggle to see the screen clearly.
This testing directly informed a major design decision.
Rather than using a single screen, I chose to use four synchronised screens which show the same film simultaneously and share a single audio system. This ensures every guest has a clear view while maximising the use of the available space.
An intimate 22 seat cinema split across a combination of single and love seats
Cinema seating features
Cinema kitchen features
Positioning of AV equipment
Cinema space features
Ideating ideas for souvenir tickets | Testing different paper types
Stamping tickets has historically been common practice for TfL, making it feel on brand for the Projector Collective tickets
Edmondson tickets were punched by staff on the London Underground until the mid-1960s
The London Transport Museum operates a Stamper Trail, a series of 13 numbered stamping stations where kids can stamp a card
Final ticket design
Final ticket design
Final ticket design
Final ticket designs
Cinema seating initial ideation
Play dough 1:10 bean bag sketch models
Paper 1:10 chair sketch models
1:1 cardboard chair development
Cinema seating model making process
Play dough 1:10 bean bag sketch models | Paper 1:10 chair sketch models | 1:1 cardboard model testing and development
Single cinema seats
Internal storage housing cushions- Seat lifts up to reveal a hollow compartment in the chairs base
If cushions are removed, internal cavity can be used to store guests jackets, bags and belongings during the film
Equipped with arm rests and a cup holder
Double love seats
Internal storage housing cushions- Seat lifts up to reveal a hollow compartment in the chairs base
If cushions are removed, internal cavity can be used to store guests jackets, bags and belongings during the film
Equipped with arm rests and a cup holder on each side
Exploded view and GA for single seat construction
Exploded view and GA for double love seat construction
Initial ideation for staff uniforms
Inspired by historical usherettes and London underground employee uniforms
Outfit on mannequin
Outfit with usherette tray
Full stack
Conductors hat
Final uniforms
Women's uniform pattern making guide
Men's uniform pattern making guide
Staff accessories pattern making guide
Uniform pattern making guides
Projector Collective menu
The menu, pies, bangers and mash and popcorn draws from underground history, inspired by the 1940s Blitz Tube Refreshment Special, the only time food has ever been served on the underground.
Projector Collective kitchen renders
Ideation & modelling tray shapes
Laser cutting usherette trays
option 1 flat packed
option 1 assembled
option 2 flat packed
option 2 assembled
Spray painting usherette tray
Spray painting usherette tray
Final usherette tray model
Final usherette tray model
Filled usherette tray render
Filled usherette tray render
Filled usherette tray render
Usherette tray development process
Usherette tray GA
Usherette tray Exploded view
Usherette tray GA and exploded views for manufacture
Merchandise
Merchandise
Merchandise
Projector Collective merchandise range
In response to emerging trends seen in contemporary multiplex cinema experiences I decided to tap into the craze of collectible popcorn buckets. When new blockbuster films launch they are accompanied by the launch of a limited edition collection of themed popcorn buckets which have become hugely popular with filmgoers
"Years from now they will look back at 2024 as the year the War of the Popcorn Buckets began.” ~Ryan Reynolds
Projector Collective tiffin tins can be brought back empty and refilled at a discounted price- A feature other cinema do not currently offer.
Ideating reusable popcorn vessels- I decided to go for a transport inspired final design to fit in with the theme, Opting for a simple tin shape as it would be easy to source from suppliers without requiring custom tooling to be created
Tiffin tin collection- filled with popcorn, chocs and pic n mix
Tiffin tin collection
Tiffin tin collection
Final model
Final model
GA drawing
Collectable, reusable popcorn tiffin box development process
Projector Collective loyalty scheme
Projector Collective membership scheme
Costing £6 per month members receive priority booking, early access to film schedules, a monthly digital cinema magazine and exclusive merchandise releases.
Loyalty scheme and membership cards final models
Projector Collective Mood board & Brand guidelines
