Choc Pop.

First Year Uni Project | 3 weeks |2023 A luxury set of 5 individual chocolates designed around the consumption moment of Elevenses. Taking Inspiration from Cadbury's brand values and advertisments there is a focus of building anticipation and joy through the experience of opening and eating the chocolate. Breif: Design a new chocolate and it's packaging for Cadbury's that fits in with their brand identity and relates to a specific consumption moment.

Product visualization: Cadbury's website listing

Cadbury's brand research

Research into advertising and market positioning

Research into advertising and market positioning

Cadbury's Brand Research

Interview insights around consumer comsuption habits

Interview insights around consumer comsuption habits

Theme board :

Theme board :

Human-centered research

Persona Building

Development through sketching (process from intial ideas to final concept)

Development process

User experience storyboard

Contextualised Render

Packaging Net

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